Creativity is paramount for Radio Advertising

What do these 4 have in common?

Long story short they are apart of the latest track safe campaign, read on and listen to the ads and you will be sure to have a few laughs.

I find myself in a weird predicament writing about Radio Advertising as I am most definitely not the biggest fan of it, I'm more focused on Digital Marketing like building websites, Facebook Advertising, Instagram Advertising and e-mail marketing, however on my way to my 8 to 5 I happened to have the radio on and for possibly the first time in my life I paid attention to the ad that was playing. After being rather entertained by this ad I decided to look into it further and upon tracking down audios online I discovered there was 4 in total.

Listen to them below...

Radio advertisement 1
Radio advertisement 2
Radio advertisement 3 - the one that caught my attention
Radio advertisement 4

It turns out these ads are for Track Safes rail safety awareness week campaign and you wouldn't guess that at all until the ad delivers its punchline at the end, and a very effective one at that.

The only time I would ever recommend Radio Advertising is in a situation like this when creativity juices are flowing and you can come up with entertaining, humorous ads as these ones.

Now some might say the issue at the heart of these ads isn't a joke, and its most defiantly not, its a serious issue that needs addressing, however that touch of humor is the way to grab ones attention and make them listen. If it wasn't for the humorous anecdote I heard pre the punch line safety message I would have likely not paid any attention to the ad.

See the full campaign here http://www.tracksafe.co.nz/media/rail-safety-week

AND REMEMBER

ALWAYS LOOK LEFT AND RIGHT FOR TRAINS