A basic overview of Google Analytics

Analytics helps track your website's audience to assist you with strategy and planning to increase conversions. There are a number of analytical tools Hotjar, Clicky, Open Web Analytics, and more but the go-to platform is Google Analytics, it's free, has copious amounts of data, and it's Google.

Notable data you can track using Google Analytics

- Real-time overview - using a device you can track real-time use of your site seeing how many people are on your site, what device they are using, where in the world they are, what page they are on, and where on the internet they came from

- Audience Overview

Session - A period of time a user in on your site

Users - number of people that have initiated a session

Page Views

Pages per session

Average session time

Bounce rate - the percent of people who land on your website and leave without any interaction

New sessions %

Country, City, Language

Mobile - are they on your site using a Desktop, Mobile, or Tablet

Benchmarking - your can also benchmark your analytics with your industry

- Acquisition

Organic Search - people coming to your site from unpaid SERP

Referral - People that have come to your site via a link from another website

Direct - People who have typed your site directly into the browser or have your site saved in their bookmarks, favourites, etc.

Social - People that have come to your site via your social media

NOTE: This is also where I can set-up Google Search Console and link it into analytics so that you can get a better understanding of what people are searching for (Query) that are leading to your site, how many times those keywords are put in front of someone (Impressions), what percent of people actually click through to your site (CTR) and their average rank on Google (Rank). 

- Behaviour

Look into what pages people are viewing and the data relevant to how they are interacting with them

Behaviour Flow - Gives you an interactive diagram of how a visitor comes to your website and what steps they take as they flow through your site

Site Speeds - gives you data around the speed of aspects of your website

Experiments 

- Conversions

This is where you set up goals for your site and go to for all the information revolving around conversions your site has made.

This is just a small outline into the world of Analytics, in particular Google Analytics, but if it's something you're interested in implementing with your business's website or want to know how Google Analytics can help you, then feel free to contact me.